Hi, I'm Sonia.
I build custom growth systems with AI.
Vibe marketing consultant and technical growth expert. AI-powered tools for personal branding, marketing automation, and sustainable business growth.
I've been doing growth marketing for 20 years.
Started with direct response in New Zealand. Moved back to Spain and went straight to the big agencies. Dentsu, Publicis, WPP. Run media campaigns for telecom giants, automotive brands, consumer goods. Won local, regional and individual awards for high performance.
But agency life has limits. You're always building for someone else.
So I started independent consulting & building for myself in 2016.
First was a beekeeping business. Grew it 100% inbound to tens of thousands of monthly visitors, selling across the EU. Got a merger offer. Closed it anyway. I stopped eating sugar, and a low-margin business dependent on third parties wasn't the smartest thing to keep running.
Then a B2B data consultancy with a partner that preferred corporate jobs and went back to work.
In The Vortex, a boutique business growth consultancy, we service from startups to multinationals in their growth ambitions.
The tools here are what I use daily to help clients grow. I'm showcasing them, sharing what I learn, and figuring out what makes sense to open up. Maybe some products. Maybe parts of the system available to purchase. Haven't decided yet. This site is where I document the building.
Building in public. Learning out loud.
Based in Madrid. Available anywhere.
Tools for thinkers.
Not shortcuts for slop.
SoniaIA Growth OS
One system. Three engines. Infinite scale.
AI changed everything. The specialization, tools and teams that only big companies could afford? Now accessible to everyone. The new advantage isn't resources—it's knowing how to use them.
That's why I built this. 30+ AI tools working as one system. It detects what's working in your market, creates content at scale, and amplifies your reach through lead gen and social seeding—while you focus on strategy and creativity.
The result? Execute in hours what used to take weeks. Quality output without the grind. Your thinking, amplified x1000.
AI-powered growth system with three core engines: Detect (analyze growth signals, trends, consumer demand, viral content), Create (video, audio, and static content automation), and Scale (lead generation, social seeding, programmatic SEO, and GEO).
Personal Branding Content
LiveLinkedIn posts, X threads, video concepts. Executive content with real-time market intelligence.
Try now →Voice to Video Personal Branding
BetaVoice note in, full personal brand content out. Ready to publish.
Request access →Viral Content Creator
Coming SoonReal-time viral intel. Studies what's working now—hooks, angles, formats—then writes scripts with higher odds of spreading.
Get notified →Frequently Asked
What is vibe marketing?
Vibe marketing is a methodology that maximizes AI use. Humans define the strategic direction and AI systems execute and scale. Our role is setting up, controlling, evaluating and reviewing the analysis to start the process again. It's a complete redefinition of how we work. We can now focus on what really matters: high value tasks that allow for better strategies through listening to the market, understanding the consumer, staying up to date with the competitive environment, and fast application.
What is a technical growth expert?
A technical growth expert combines marketing strategy with hands-on implementation of AI tools, automation systems, and data analytics. They don't just advise—they build. This includes creating custom AI workflows, setting up marketing automation, and developing growth systems that scale without proportional increases in effort or cost.
How can AI help with growth marketing?
AI accelerates growth marketing by automating research, content creation, and performance analysis. It detects growth signals (hiring patterns, funding rounds, market expansion), generates personalized outreach, and creates content variations for testing. Technical marketers use AI to build systems that compound—work done once that delivers value repeatedly.
What are AI tools for personal branding?
AI tools for personal branding help professionals create consistent, high-quality content at scale. This includes content generators for LinkedIn and X, voice-to-video pipelines that turn voice notes into publish-ready videos, and market intelligence tools that identify trending topics in your industry. The goal is amplifying human expertise, not replacing it.
Ready to start?
Let's talk
Questions about tools or working together? Reach out on LinkedIn.
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Help with your growth strategy, want to use any of the tools, let me know!
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