I help you grow—
and I build the systems
that make it compound.
An independent AI growth & marketing consultant & operator — 20 years across global agencies (WPP, Publicis, Dentsu), SMBs, startups, and my own projects. Now I run the whole growth loop with a team of AI and Human specialists: signals, creation, campaigns, analytics.
AI made production cheap. Your tools pile up; a system doesn't. And the work with real budget on it — creator partnerships, paid media, content at volume — is exactly where AI is riskiest.
The cost of making things fell; what's scarce now is the system that runs it, and the judgment on top. I build the system, run it, and you get the outcome.
One operator. The full growth loop underneath.
Not an agency, not a stack of tools. Signals in, campaigns out, analytics closing the loop — and it learns from every run. One composable system — powered by a team of AI + Human specialists — that absorbs new tech the week it ships and plugs in a deeper hand where the work needs one.
Signal & analytics
Market signals, creator + category intelligence, live GA4 / GSC reads. See what's moving before it's obvious.
Worlds & content
On-brand worlds, scripts, video and multimedia — built by custom content agents, then judged. Quality you'd sign off on.
Campaigns & reach
Paid media, SEO, outbound and Reddit activations — run and optimized. More channels as you grow, and the system learns each round.
The part that's hard to copy.
The AI is the cheap part now. The system that runs it right — and the judgment on top — is what's scarce.
Built to not lie
When something can't be verified, it says so — never a made-up number. You can trust what you put your name on.
Judged by a human
A 20-year operator's taste sits on every output — and specialist collaborators complete the framework where it counts. The filter that catches the AI tell before it ever reaches you.
It compounds
The system learns from everything it runs. Sharper every week — on its own, while you sleep.
At the forefront
Solo means I run new models the week they ship, while big teams are still in procurement. New tech in, same day.
The system runs on me
My own brand is the test — content, campaigns, reports, signals, the whole loop, live across SoniaIA today. Scroll down and watch it run.
One system, not 14 tools
Signals, creation, campaigns and analytics on one composable engine. You hire the machine + the operator, not a pile of subscriptions.
Create worlds.
A consistent identity, and the consistent world around it — the light, the wardrobe, the feel of your brand — generated across any scene. Studio today, Ibiza tomorrow, a keynote next week, same person, same world. Every photo of me here came out of that pipeline.
Before you back a creator, validate them.
Creator Validator
Real due-diligence before you commit to a creator — a qualitative judgment of whether they actually fit your brand as a partner, not just the follower count. Where they're really heading, who's really watching, and whether the fit holds — for a one-off campaign or the whole season.
For brands & agencies choosing creators — a campaign, a shortlist, or a full season.
Authenticity risk
Low · no obvious red flags.
Vibe & taste
Premium · calm · pro-grade.
Personality
Warm, disciplined, quietly authoritative — reads as a real person, not a feed.
Trajectory
Rising ↑ · real momentum, not a spike.
Audience read
Relevant, real-feeling, commercially aligned.
Commercial read
Can carry a brand without making it feel forced.
Brand fit
Strong fit for a premium, authority-led campaign.
Recommended move
Back with a controlled first activation.
A summary of the key reads — the full report goes deeper, with the reasoning behind every call, in plain language.
What else runs underneath.
Each one's an engine I've built and run. And it's never finished — the system grows as I work, with every client, every new tool and release.
Consumer Sentiment
What your market actually feels, read live — Reddit, Google Trends, Keyword Planner and social signal, fused into one view.
SEO Agents
A ranked-content operation that runs itself — research, publish, audit, forecast. Verification baked in, on real GA4 / GSC data.
Sales Agent · SDR
Outbound that runs itself — detect buying signals, qualify, draft value-first emails, you approve, it sends.
It's running on my own brand right now.
Not just content — the whole loop, live on my own brand:
- Multimedia content, auto-posted daily across channels.
- High-level industry reports that open interest for cold outreach.
- Daily campaign reporting — the data points that matter, flagged for action.
- Ad-platform connections for fast, accurate execution.
- Consumer signals read live — engaging where the interest already is.
- Weekly SEO reporting to watch rankings evolve.
- Daily model & tool monitoring, so the system keeps improving itself.
The whole site is the demo. Go watch it work.
20 years growing brands — now amplified.
From global corporations to startups — award-winning multimedia campaigns at WPP, Publicis and Dentsu, my own company, now a boutique growth consultancy. All of it amplified with AI growth systems.
Where it started — running media for Unilever brands like Flora and Magnum, inside the world's largest media network.
Leading strategy and campaigns for Samsung Spain, the key link between local client and the European region.
Seven years to Account Director — leading teams and multimedia campaigns for Nokia, Kellogg's, Carlsberg and more.
Built my own company — a beekeeping ecosystem grown inbound to tens of thousands a month, then closed on my own terms.
A B2B consultancy using data science to find growth opportunities — the bridge toward what I build now.
A boutique growth consultancy — helping startups and multinationals solve their toughest growth problems, with AI growth systems doing the heavy lifting.
One system. Two ways in.
Plug it into your delivery.
I run my system alongside your team — managed or embedded. You keep the client and the relationship; I bring the engine and the judgment.
- → New capability — no hiring, no build
- → White-label, under your brand
- → You stay the client lead
Hire the outcome.
I detect the signal, create the work, run and optimize the campaign, and read the result. Growth without building the AI stack yourself.
- → Signals, creation, campaigns, analytics
- → One operator, not a pile of tools
- → You get the result, not a repo
The human stays the protagonist. AI is the amplifier — me on steroids, not a shortcut for slop. Tools for thinkers.
Frequently asked questions.
Who is Sonia Tamayo?
Sonia Tamayo is an independent AI growth & marketing consultant and operator based in Madrid, open to work worldwide. She builds and runs AI growth systems — detect, create, scale — for agencies and brands, with a team of AI and Human specialists. Her authority comes from 20 years across multinationals (WPP, Publicis, Dentsu), SMBs, and her own projects.
What's the difference between an AI operator and an advisor?
An advisor hands you a strategy and leaves. An operator sets the system up, runs it, and owns the outcome with you. SoniaIA builds and runs — it doesn't just recommend.
What's the AI growth system, and what's included?
One system running the full loop: DETECT (market, category and creator intelligence, signals, GA4/GSC analytics), CREATE (content, video, creative pipelines), SCALE (SEO, outbound, paid, distribution). Signals in, campaigns out, analytics closing the loop — and it learns each round.
Do you replace my team or work with it?
Work with it. The system is run by a team of AI and Human specialists and plugs into yours where the work needs a deeper hand. Leverage for your people, not a replacement.
How do engagements work?
Buy the system whole or one module at a time. The anchor is AI Growth Systems Consulting; the usual entry point is DETECT — industry, competitor or audience insights. Open now: AI-Ready SEO Audit, Viral Scripts, Multimedia Personal Brand Content, AI Avatar Strategy & Creation, Creator Validator — and the list grows as we open more modules. Scope is set on a call.
Why one operator instead of an agency?
An agency sells hours across a stack of tools. This is one composable system run by one operator. AI made the execution cheap — what you pay for is the judgment on top, the taste that catches the AI tell before it ships.
Let's grow to the next level.
Tell me what you're working on and where you want to take it. If it's a fit, let's talk.
Start a conversation →