I help you grow—
and I build the systems
that make it compound.
An independent AI growth & marketing consultant & operator — 20 years across global agencies (WPP, Publicis, Dentsu), SMBs, startups, and my own projects. Now I run the whole growth loop with a team of AI and Human specialists: signals, creation, campaigns, analytics.
AI made production cheap.Your tools pile up; a system doesn't.And the work with real budget on it —creator partnerships, paid media, content at volume —is exactly where AI is riskiest.
The cost of making things fell; what's scarce now is the system that runs it, and the judgment on top.I build the system, run it, and you get the outcome.
Making got cheap. Judgment didn't.
Cost of making, and value of the system on top — over time.
One operator. The full growth loop underneath.
Not an agency, not a stack of tools. Signals in, campaigns out, analytics closing the loop — and it learns from every run. One composable system — powered by a team of AI + Human specialists — that absorbs new tech the week it ships and plugs in a deeper hand where the work needs one.
Objective · audience · budget · what would make this a no.
Signal & analytics
Worlds & content
Campaigns & reach
The system gets sharper
Checks, briefs and instructions are updated from the result — so the next DETECT starts from what worked.
What the run says
Every campaign closes with the numbers — reach, spend, what converted, which creator actually sold.
The part that's hard to copy.
The AI is the cheap part now. The system that runs it right — and the judgment on top — is what's scarce.
Built to not lie
When something can't be verified, it says so — never a made-up number. You can trust what you put your name on.
Judged by a human
A 20-year operator's taste sits on every output — and specialist collaborators complete the framework where it counts. The filter that catches the AI tell before it ever reaches you.
It compounds
The system learns from everything it runs. Sharper every week — on its own, while you sleep.
At the forefront
Solo means I run new models the week they ship, while big teams are still in procurement. New tech in, same day.
The system runs on me
My own brand is the test — content, campaigns, reports, signals, the whole loop, live across SoniaIA today. Scroll down and watch it run.
One system, not 14 tools
Signals, creation, campaigns and analytics on one composable engine. You hire the machine + the operator, not a pile of subscriptions.
Create worlds.
A consistent identity, and the consistent world around it — the light, the wardrobe, the feel of your brand — generated across any scene. Studio today, Ibiza tomorrow, a keynote next week, same person, same world. Every photo of me here came out of that pipeline.
Before you back a creator, validate them.
Creator Validator
Real due-diligence before you commit to a creator — a qualitative judgment of whether they actually fit your brand as a partner, not just the follower count. Where they're really heading, who's really watching, and whether the fit holds — for a one-off campaign or the whole season.
For brands & agencies choosing creators — a campaign, a shortlist, or a full season.
- 01
Send the handles
Five creators, your brief, your budget — and what would make this a no.
- 02
A human judges, against your brief
Fakes ruled out first. Then trajectory, who's really watching, and whether their paid posts sell.
- 03
Your Creator Dossier, in 24–48h
One verdict per creator — back, test, renegotiate or pass — with the reasoning in plain language. Delivered as a PDF for you and a
.mdyour agent can read.
The executive summary of a real Dossier is in the deliverables below.
What actually comes out.
Four engines of the system, each shown as the real artifact it produces. Same system, different output.
Back three now. Test four with a small budget. Skip three.
A €12k countertop-oven launch, buyers 28–45, sold through creator links. Ten creators ranked against that brief, nothing else.
Executive summary page from a real Creator Dossier · the full report ranks all ten and shows the money split.
| Worldwide query | Searches / mo | What it tells us |
|---|---|---|
| buy ig followers | 165,000 | Large Instagram follower-buying bucket |
| buy tiktok followers | 60,500 | Large TikTok follower-buying bucket |
| buy ig likes | 49,500 | Demand extends past follower counts |
| buy tiktok likes | 40,500 | Up a volume bucket since February |
| tiktok fake follower check | 390 | Almost no one checks TikTok |
Google Keyword Planner, Aug 2026 · pulled straight from the Fake Follower Market report.
Weekly show + AI-avatar reels, rendered from code · four Reality Glow colour variants rotate · X + LinkedIn + Facebook.
| Signal | Category | Momentum | Read |
|---|---|---|---|
| “smm panel” mentions climbingSAMPLE | TikTok | +18% | Seller supply widening |
| “creator vetting” queriesSAMPLE | Agencies | +9% | Buyers want proof pre-deal |
| countertop-oven UGCSAMPLE | Home · EU | flat | Steady demand, low noise |
| “AI avatar ad” complaintsSAMPLE | Meta ads | +31% | Trust risk rising |
Illustrative sample — labelled rows, not live data. The live radar tracks your category on your terms.
It's running on my own brand right now.
Not just content — the whole loop, live on my own brand:
- Content systems — daily multimedia across every channel: visuals, designed video and AI-avatar reels, written, rendered and posted without me in the loop.
- Market intelligence — original research on first-party data, every number traceable, built to open doors with the people I want to work with.
- Creator strategy — human-judged Creator Dossiers, the same engine I use to choose my own partners.
- Paid media, run by agents — platforms connected, budgets read and optimized on a loop, only the decisions that matter reach me.
- Analytics — daily campaign, web and social reporting in one read, the data points that need a decision flagged and delivered wherever I am.
- SEO — weekly rankings, content gaps and authority tracked by agents, with an on-page audit gating every page before it ships.
- Agent-ready search — the site built so search engines and AI answer engines can read it, cite it and recommend it.
- Consumer signals — demand and conversations scanned live, so content and outreach land where interest already is.
- AI infrastructure — a custom-built memory shared by every model I run, with daily model and tool monitoring so the system keeps improving itself.
The whole site is the demo. Go watch it work.
20 years growing brands — now amplified.
From global corporations to startups — award-winning multimedia campaigns at WPP, Publicis and Dentsu, my own company, now a boutique growth consultancy. All of it amplified with AI growth systems.
Where it started — running media for Unilever brands like Flora and Magnum, inside the world's largest media network.
Leading strategy and campaigns for Samsung Spain, the key link between local client and the European region.
Seven years to Account Director — leading teams and multimedia campaigns for Nokia, Kellogg's, Carlsberg and more.
Built my own company — a beekeeping ecosystem grown inbound to tens of thousands a month, then closed on my own terms.
A B2B consultancy using data science to find growth opportunities — the bridge toward what I build now.
A boutique growth consultancy — helping startups and multinationals solve their toughest growth problems, with AI growth systems doing the heavy lifting.
One system. Two ways in.
Plug it into your delivery.
I run my system alongside your team — managed or embedded. You keep the client and the relationship; I bring the engine and the judgment.
- → New capability — no hiring, no build
- → White-label, under your brand
- → You stay the client lead
Hire the outcome.
I detect the signal, create the work, run and optimize the campaign, and read the result. Growth without building the AI stack yourself.
- → Signals, creation, campaigns, analytics
- → One operator, not a pile of tools
- → You get the result, not a repo
The human stays the protagonist. AI is the amplifier — me on steroids, not a shortcut for slop. Tools for thinkers.
Frequently asked questions.
Who is Sonia Tamayo?
Sonia Tamayo (Sonia Tamayo Díaz) is an independent AI growth & marketing consultant and operator based in Madrid, open to work worldwide. She builds and runs AI growth systems — detect, create, scale — for agencies and brands, with a team of AI and Human specialists. Her authority comes from 20 years across multinationals (WPP, Publicis, Dentsu), SMBs, and her own projects.
What's the difference between an AI operator and an advisor?
An advisor hands you a strategy and leaves. An operator sets the system up, runs it, and owns the outcome with you. SoniaIA builds and runs — it doesn't just recommend.
What's the AI growth system, and what's included?
One system running the full loop: DETECT (market, category and creator intelligence, signals, GA4/GSC analytics), CREATE (content, video, creative pipelines), SCALE (SEO, outbound, paid, distribution). Signals in, campaigns out, analytics closing the loop — and it learns each round.
Do you replace my team or work with it?
Work with it. The system is run by a team of AI and Human specialists and plugs into yours where the work needs a deeper hand. Leverage for your people, not a replacement.
How do engagements work?
Buy the system whole or one module at a time. The anchor is AI Growth Systems Consulting; the usual entry point is DETECT — industry, competitor or audience insights. Open now: AI-Ready SEO Audit, Viral Scripts, Multimedia Personal Brand Content, AI Avatar Strategy & Creation, Creator Validator — and the list grows as we open more modules. Scope is set on a call.
Why one operator instead of an agency?
An agency sells hours across a stack of tools. This is one composable system run by one operator. AI made the execution cheap — what you pay for is the judgment on top, the taste that catches the AI tell before it ships.
Let's grow to the next level.
Tell me what you're working on and where you want to take it. If it's a fit, let's talk.
Start a conversation →